GEO for Law Firms.
Get cited by AI
before your competitors do.

The seven-pillar VERDICT™ methodology, delivered as PROOF™ Reports each month. Citation lift in 60 days, pipeline impact in 90.

Get a free Visibility Audit Book a strategy call

Why this matters now

Search has split. AI is the new front door for legal buyers.

60%+ of legal queries now trigger an AI Overview or AI-summary response on Google. ChatGPT, Gemini, and Perplexity each surface a single recommendation per query — no "first ten results." Your future client either gets your firm in the answer, or they don't.

Generalist agencies are bolting GEO onto traditional SEO playbooks. The work is partial: schema and entity get touched, AI citation testing gets skipped, ABA compliance gets ignored. Firms hire and don't see lift, then conclude AI search is overhyped. It's not. The execution was wrong.

WTT Digital is AI-search-first. Built around the VERDICT Framework. Every engagement runs all seven pillars in sequence, with monthly outcome reporting tied to citation share-of-voice and consultations booked.

What's included

Seven pillars. Every engagement.

Each pillar has a discrete deliverable, a measurement layer, and a monthly cadence. Skipping a pillar is what kills outcomes elsewhere — we don't.

Visibility Audit

Citation baseline across 6 AI engines, by practice area, by city, by buyer-intent prompt. Monthly recurrence.

Entity Authority

Schema, knowledge-graph, directory entity work — Avvo, Justia, FindLaw, JD Supra, Law360.

Relevance Engineering

Content re-engineered for AI passage retrieval. Cited verbatim or paraphrased cleanly.

Digital PR for AI

Citations from corpora AI models actually pull from. Editorial placements, never bought links.

Intent-tuned Content

Practice-area-specific content built against the firm's actual buyer-prompt taxonomy.

Compliance Layer

ABA + state-bar review on every output. The structural differentiator no one else offers.

Tracking & Reporting

Monthly dashboards. Citation share-of-voice, consultation attribution, pipeline impact.

How an engagement runs

How an engagement runs.

Month 1: Visibility baseline + Entity authority groundwork. Schema audit, directory hygiene, prompt taxonomy locked, first batch of practice-area content engineered.

Months 2–3: Relevance and Intent execution. Content re-engineered, FAQ schema deployed, prompt simulation results inform iteration. First Digital PR placements pitched.

Months 4+: PR placements compound, Compliance review becomes routine, monthly Tracking reports show citation trend and consultation attribution. Most engagements show meaningful citation lift by month 4 and consultation-attributed pipeline by month 6.

FAQ

Questions buyers ask before signing.

Most engagements show measurable lift on baseline prompts by month 4. AI engines update their indexes on irregular cadences, so some lift compounds month-over-month rather than appearing all at once.

Solo firms through AmLaw 200. Engagement scope and depth scales — solo and small firms typically run a focused single-practice-area programme; mid-size firms run multi-practice; AmLaw firms run multi-office, multi-practice with dedicated PR placement.

No — and any agency that does is misrepresenting how AI engines work. AI engine model updates are outside our control. What we guarantee: every pillar is executed monthly, every output is reviewed for compliance, every result is reported transparently. Lift is the expected outcome of disciplined execution, but we don't sell guarantees.

Engagements are scoped per firm. Diagnostic Audit ($2,500, fixed) is the typical entry point. We confirm scope and pricing on a 30-minute call once we've reviewed the audit.

After a 90-day initial term, yes. The 90-day minimum exists because the first three months are foundation work (audit, schema, entity) that doesn't fully pay off until later months. Cancelling earlier means you've paid for foundation and never harvested the upside.

Ready when you are

Find out how AI search sees your firm.

Free AI Visibility Audit. 60 seconds. See your citation gap before your competitors do.

Get my free audit Book a strategy call