Founder
Shawn Lai is the founder of WTT Digital and the architect of the VERDICT™ Framework — a seven-pillar methodology for getting law firms cited by AI search engines.
Before WTT Digital, Shawn spent his career as a Senior Manager in Deloitte's AI & Engineering Services practice. He led implementation programs for enterprise AI deployments across Fortune 500 clients in financial services, professional services, and healthcare. He saw firsthand how generative AI was rewiring how customers find providers — long before "GEO" became a marketing acronym.
He founded WTT Digital after a specific observation: law firms — among the largest professional-services categories by marketing spend in the US — were almost completely absent from AI-search citations. The firms had budgets. They had brands. They had decades of SEO investment. And they were being skipped over when ChatGPT or Perplexity surfaced a recommendation. The gap wasn't capability. It was that nobody was treating AI search as a discipline distinct from traditional SEO.
WTT Digital is built around that distinction. The VERDICT™ Framework is the methodology — Visibility audit, Entity authority, Relevance engineering, Digital PR for AI, Intent-tuned content, Compliance layer (ABA + state bar), and Tracking. The Compliance pillar is the structural moat: no generalist agency offers ABA-rule review on outputs. WTT Digital does, on every engagement, on every page.
Shawn writes about AI search, GEO, and law-firm marketing in the Insights section. He speaks at industry conferences on the same topics. He earned his EMBA at UCLA Anderson School of Management.