From the desk
Original writing on AI search, generative engine optimization, and law-firm marketing — by Shawn Lai. Each piece grounded in observed evidence, not opinion. New articles publish as the methodology produces them.
Latest articles
How AI-generated content can quietly cross state-bar advertising-rule lines, why generalist GEO agencies don't catch the violations, and the practitioner checklist for catching them before they ship.
ForthcomingA quantitative study of 200 California firms across 4 AI engines, 60 days, 50 buyer-intent prompts. Pre-registered methodology, publishable either way. Q3 2026.
ForthcomingAI engines lean on a specific set of sources for legal queries. The list, the order of operations to claim each, and the firms most often missing from them.
Cornerstone asset
A complete operating manual for getting your law firm cited by AI search. Six chapters covering the buyer's AI-search journey, the citation source map by practice area, the VERDICT methodology in practice, the measurement layer, and quarterly playbooks. Free to download.
Cornerstone asset
Six-chapter PDF + companion playbook for each major practice area. Currently in v1; v2 ships Q3 2026.
Ready when you are
Free AI Visibility Audit. 60 seconds. See your citation gap before your competitors do.